Alma Virelli is a woman you don’t meet—you discover her, like a painting you walk past, then return to because it won’t leave your mind. Born in Florence and raised in Montréal, she has the soul of a curator and the fire of a poet. With her background in contemporary art and wine anthropology (yes, that’s a thing), Alma doesn’t entertain—she immerses.
One surreal night in Vancouver, Alma gave a client a gift he didn’t know he needed:
a private encounter inside a gallery that had never seen two hearts speak so clearly in silence.
The Booking: “I Want to Be Surprised—But Not Spectacled.”
The client was a Zurich-based venture capitalist, in Vancouver after a long sabbatical in Patagonia. His message was concise but specific:
“Please—nothing loud, no flashy dinners, no ‘scenes.’ I want to feel something quietly extraordinary. Is that something you do?”
Alma responded with a single question:
“Do you believe in color therapy after midnight?”
The Experience: The Secret After-Hours Art Viewing
Alma arranged a private viewing at a not-yet-opened modern art gallery in Railtown, where her friend, a curator, was preparing an exhibit called “Lucid Remnants”—a haunting mix of light installations, large-scale abstract canvases, and interactive soundscapes.
She met him at 11:00 PM sharp, wearing an olive silk blouse and wide-legged ivory trousers, her hair pinned up with a brushstroke-shaped comb.
They entered the gallery through the service entrance.
Just the two of them. No guides. No phones. Just color, space, and the still hum of creative energy.
The Emotional Tipping Point
Alma led him slowly through each installation—not explaining, just observing. At one glowing red corridor, he paused, staring at the pulsing light. Something shifted in his posture.
“This one feels like my brain after too many years of performing,” he murmured.
Alma gently placed a hand on his back.
“Then leave the performance here. Let the next room be your real self.”
In the final gallery, they stood inside a mirrored cube surrounded by a 360° projection of flowing watercolors.
He exhaled, deeply. “This is the first time I’ve been quiet on the inside in months.”
The Keepsake
Before they parted ways, Alma handed him a small, folded card. Inside was a miniature paint swatch: a custom-mixed tone of indigo and gold.
She had titled it:
“The color of being seen.”
On the back, she wrote:
You came as a question.
You leave as a palette.
Why Clients Choose Alma Virelli
Alma Virelli is the ideal companion for clients seeking refined, immersive, and emotionally resonant experiences. Whether it’s an after-hours gallery, a wine tasting in a candlelit greenhouse, or a handwritten letter exchange weeks after the date, Alma creates encounters that linger like a beautiful frame—subtle, intentional, unforgettable.
